To get your brand featured on Digital Journal, write a clear, newsworthy press release and order a Digital Journal placement through a distribution partner. Digital Journal is a Canada-based digital media news site that publishes news and press releases across business, technology and lifestyle topics, making it a useful outlet for brands that want an indexed, recognisable news mention. Whether your release succeeds depends largely on how it is written. So this article does something different: it takes a weak draft and rewrites it, section by section, into a release that is ready for Digital Journal.
Why Digital Journal?
- Broad topic coverage: Business, tech, lifestyle and more, so many industries fit.
- Indexed news domain: Releases can appear in search results for your brand name.
- Shareable credibility: A recognised news site link for your website and sales materials.
- Crypto option: A separate crypto version exists for digital asset projects.
The Before and After Rewrite
Our example company is a fictional eco-friendly cleaning brand launching refill stations in grocery stores.
The Headline
| Before | After |
|---|---|
| “Amazing Green Revolution Coming to a Store Near You!” | “PureNest Launches Refill Stations for Plant-Based Cleaning Products in 40 Grocery Stores” |
What changed: The brand name, the action and the scale are now clear. Hype words and exclamation marks are gone.
The Lead Paragraph
| Before | After |
|---|---|
| “We are so excited to share some incredible news that will change how you clean forever. Our team has worked tirelessly to bring you something truly special.” | “PureNest, a Toronto-based maker of plant-based household cleaners, has launched refill stations in 40 grocery stores across Ontario. Shoppers can now refill reusable bottles with PureNest products, reducing single-use plastic packaging.” |
What changed: Who, what, where and why are answered in two sentences. Emotion was replaced with facts.
The Body
| Before | After |
|---|---|
| “Our products are the best on the market and everyone loves them. You won’t find better anywhere.” | “Each station offers four PureNest products, including all-purpose cleaner and dish soap. Shoppers bring their own bottle or buy a reusable one in store, then pay by weight at checkout. The company plans to expand to 100 stores by the end of 2027.” |
What changed: Unprovable superlatives became specific details readers can understand and verify.
The Quote
| Before | After |
|---|---|
| “We are thrilled and honoured to make this happen,” said the founder. | “Most households throw away dozens of plastic cleaning bottles a year without thinking about it,” said Ana Ruiz, founder of PureNest. “Refill stations make the greener choice the easier choice.” |
What changed: The quote now explains why the launch matters, in a human voice, with the founder named.
The Boilerplate
| Before | After |
|---|---|
| “Visit our website, follow us on all socials, and use code CLEAN20 for a discount!” | “About PureNest: PureNest is a Toronto-based company that makes plant-based household cleaning products and refill solutions. Its products are available in grocery stores across Ontario and online at its official website.” |
What changed: Promotional calls to action were replaced with a factual company description.
The Rewrite Rules You Can Reuse
- Name the brand and the action in the headline.
- Answer the five Ws in the first two sentences.
- Swap adjectives for specifics: numbers, places, dates, product names.
- Make the quote explain why, not how excited you are.
- Keep boilerplate factual, without discount codes or sales language.
- Limit links to your website and one relevant page.
- Read it as a stranger would. If it sounds like an advert, rewrite it.
General vs Crypto Digital Journal Placements
| Placement | Use For |
|---|---|
| Digital Journal (general) | Business, technology, lifestyle, consumer and service news |
| Digital Journal (crypto) | Blockchain, token and Web3 announcements |
For most brands, the general Digital Journal press release is the right choice. The same placement is also offered through GlobePRWire’s Digital Journal option. Check the product page for content guidelines, as the general placement may not accept crypto or financial content.
Which Brands Benefit Most
- Consumer product brands launching new products or locations
- Technology companies announcing features, apps or partnerships
- Service businesses expanding or winning awards
- Startups building their first media trail
- Lifestyle, wellness and food brands with new offerings
After Your Release Goes Live
- Add the link to your website’s press page
- Share it on LinkedIn, Instagram and other relevant channels
- Send it to retail partners, distributors or key customers
- Include it in your next email newsletter
- Plan your next release for your next milestone
A Second Rewrite: A Tech Startup Announcement
Here is a shorter before-and-after for a fictional software company announcing a partnership.
| Section | Before | After |
|---|---|---|
| Headline | “Game-Changing Partnership Will Blow Your Mind” | “Taskline Partners With Accounting Platform to Automate Invoice Tracking for Freelancers” |
| Lead | “We have exciting news to share with our amazing users!” | “Taskline, a project management app for freelancers, has integrated with a leading accounting platform, allowing users to turn completed tasks into invoices automatically.” |
| Detail | “This will change everything about how you work.” | “Once connected, completed tasks with billable hours appear as draft invoices in the accounting platform, ready to review and send.” |
| Quote | “We are super excited!” | “Freelancers told us invoicing was the task they put off most,” said founder Leo Martins. “Now it happens as part of the work.” |
Common Phrases to Remove From Any Release
| Remove | Replace With |
|---|---|
| “Revolutionary,” “game-changing,” “disruptive” | A specific description of what changed |
| “The best,” “the leading,” “number one” | Verifiable facts, such as customer numbers or awards |
| “We are thrilled to announce” | The announcement itself |
| “Click here,” “buy now,” discount codes | Where readers can learn more |
| Exclamation marks | Full stops |
| Long lists of hashtags or emojis | Nothing; they do not belong in a release |
Read-Aloud Test
Before submitting, read your release aloud. Ask three questions:
- Would a journalist summarise this the way I have written it?
- Could a stranger explain what happened after reading the first paragraph?
- Does any sentence sound like an advert rather than news?
If the answer to the third question is yes, rewrite that sentence using the before-and-after rules.
Building a Repeatable Release Process
Brands that publish regularly benefit from a simple process:
- Keep a template with your standard boilerplate and contact details.
- Keep a news log of upcoming milestones, launches and partnerships.
- Assign one owner for drafting and one for approval.
- Apply the rewrite rules to every draft before approval.
- Record every live link in a spreadsheet for future reference.
With this process, each new release takes less time and maintains the same professional standard, which is what turns individual Digital Journal placements into a consistent brand presence.
Digital Journal Release Length and Format
| Element | Recommendation |
|---|---|
| Total length | 400 to 700 words |
| Headline | Under 15 words, brand name included |
| Lead paragraph | Two sentences covering the five Ws |
| Body paragraphs | Two to four short paragraphs |
| Quotes | One or two, from named people |
| Links | One or two, to official pages |
| Boilerplate | Two or three factual sentences |
Which News Works Best on Digital Journal
- Product and service launches
- New locations or market entries
- Partnerships and integrations
- Awards and certifications
- Funding and growth milestones
- Sustainability and community initiatives
Each of these gives you a clear, factual story that benefits from the rewrite rules and reads well on a general news site.
Before You Submit to Digital Journal
- Headline names your brand and the specific news
- First two sentences explain who, what, where, when and why
- Every adjective has been checked for proof or replaced with a fact
- The quote explains why the news matters
- Boilerplate is factual, with no discount codes
- Links point only to official pages
- The correct version, general or crypto, has been selected
- Names, dates and figures have been proofread twice
Running through this list takes a few minutes and prevents most of the problems that weaken a release or cause it to be sent back for edits.
Once the release is live, revisit the checklist and note anything you would do differently next time. Small improvements from one release to the next add up quickly when you publish regularly.
Your Next Move
A Digital Journal placement gives your brand a recognisable news mention, but the quality of your release determines how useful that mention becomes. Use the before-and-after rules above to turn any draft into clear, credible news, choose the right version of the placement, and keep publishing as your brand grows.
Digital Journal FAQs
What is Digital Journal?
Digital Journal is a Canada-based digital media news site that publishes news and press releases across many topics.
Can any brand publish on Digital Journal?
Most business, technology and lifestyle brands can. Check the product guidelines for any restricted categories.
Is there a version for crypto projects?
Yes. Crypto projects should use the crypto-specific Digital Journal placement.
How long should a Digital Journal release be?
Around 400 to 700 words is a good range.
Can I include discount codes?
It is better not to. Keep the release factual and save promotions for your own channels.
Does Digital Journal coverage help SEO?
It can help your brand appear in search results and adds a credible third-party mention.